Are you wasting your time on content creation?

We were talking about this on our social media.. In any social environment, networking meeting or marketing trend blog we hear about the content creation. It is run as one of the most exploited strategies today to attract a specific community of potential customers, but it also involves a lot of work time.

Is it cash, or are you wasting that valuable time for your business? In this post We'll give you some very simple keys to take out the maximum performance.

To begin with, what is Content Creation?

The creation of content, unlike obsolete more aggressive marketing strategies, involves publishing (in any format) information relevant to the target public of your product or service. It is not about selling you, but about solving your doubts, more specific problems or curiosity about a particular subject.

For example, that so interesting instagram carousel that it tells you how to take care of your plants in summer; the twitter thread talking about the history of Olympic games; or the youtube video that teaches you how to use wordpress; and a long et cetera. Selling leaflets to right and sinister (which may have relevance in some context) is not.

Or why not, this same blog.

Some content formats

We attach this infographic of Vilma Núñez, a famous digital marketing strategy and content maker.

And where's the problem then?

The problem is that requires time, knowledge and some skill on the platform you use. It is not the same to make a series of tips in a facebook post as to make a radio podcast for example.

And time is gold, but also money.

If, after you have recorded and published content of great value or utility, you do not get results, you must have misconsidered the strategy from the beginning, but why?

The key lies in the approach

You can't build a house without good bases, so check this set of points before you start.

Who do you publish for?

If you haven't yet defined to you buyer personIt's time to do it. Your buyer person is the typical customer of your business within the target audience. Ask yourself what it looks like, what does it look like, any specific ideology, what do you think about life in general, how can you solve any specific problems?

And most importantly, are you really publishing for your potential customers?

Your content must be "safe."

This is a great recommendation from the Instagram expert. Marta Matías. See what kind of content you usually keep on social media to see them later or to have them as a reference, that's what you should get with your audience too.

No need to publish every day

This varies greatly depending on social networks. We know that a Instagram post lasts between 24- 48 hours on the feed normally, one Facebook can continue to appear within a week, and a Linkedin post even in the following weeks. The most dynamic content we could find on Twitter.

However, there are actions that must be taken daily:

• Answer your followers
• More ephemeral content (instagram stories for example)
• Interaction with other relevant accounts (providing knowledge and utility)
• Interaction with potential customers (without spam)

So, better publish quality to quantity.

In short...

• Set your target public.
• Ask yourself about you. buyer person and Put yourself in his place..
• Elaborates a content planning According to the social network (in which format, on which subjects, how many times a week, for whom).
• Note how long the contents last on each platform (it is not necessary to publish every day).
• Make sure that content reaches your potential customers. Focus on distribution, after having made it.

Can we help you?

In Win Innovation We have been working with companies of all types and sizes for over ten years. Our department specialized in social media can create a value content strategy for you and advise you without any commitment.