WIN / IDEAS MOVING FORWARD

Ideas to go
further.

Technology, strategy and people. We explore what moves companies and share what we learn along the way.

Last articles

Standard custom vs software: When to choose each?

Find out when to choose a custom software development against a standard software to improve your business processes and optimize management.

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Digital marketing

What is content marketing and why is it important?

Content marketing is a way to attract and convert customers by providing real value with useful, clear and actionable information. Instead of chasing the user with aggressive messages, this methodology focuses on helping you to..

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Graphical design

Cova 2025: From "easy" tool to professional design and digital marketing ecosystem

Cova's purchase of Affinity has revolutionized the design sector, making this application no longer an "easy" tool to become a professional ecosystem of digital design and marketing that challenges giants..

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Digital marketing

Rosalia's Digital Marketing Strategy for her new album in 2025

In a saturated environment of information, where each musical release is accompanied by mass campaigns, Rosalia's new digital marketing strategy has again shown that its communication does not follow the rules, but that the..

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Digital marketing

How to create a digital marketing strategy in 2025

Design a digital marketing strategy in 2025 that is effective is more important than ever. Trends change constantly, algorithms are updated, and consumers seek personalized experiences. If you want..

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