Why don't I get the email marketing?

The strategy of email marketing can be the most well-known part of digital marketing and the worst used.

Commercial action through e-mail is one of the oldest tools in our sector, and is based on traditional propaganda, newsletters and ads through ordinary letters. How many magazines were you signed up to 10 or 15 years ago?

But this has changed at a dizzy pace.

The last report by Acrelia it shows some curious about email marketing trends.

Big email marketing errors (and solutions)

How many e-mails do you get a day to the inbox? And of those,How many you read?

And why do some important emails get you to the spam folder and others don't?

It's not easy to have a high opening rate when we work with mailing. However, many continue to make the same mistakes over and over. We show you what the most common ones are and how we solve them in Win Innovation.

"More" is not always "better"

Having a list of 500 emails does not guarantee your conversion (move from potential customer to sale). Send mass emails to a large database without prior checks or a collection effort will only increase the rate of rebound or marking as spam.

If you want to fix it, You'll have to work a qualified mailing list..

It offers some value content to your company's users, such as a PDF on specific solutions in the field you are dominating, or a ebook on some specific study (that of Acrelia we have mentioned is a good example) that you can access by leaving your mail. You will create a base of potential clients who are interested in your field of work.

Why are they still there?

We've all seen certain emails in our database that never do anything. The months pass and these emails neither open nor interact with anything you send.

But they're costing you money!

Indeed, the tools of mass e-mail sending are not usually free (or not completely), so Ito permanent inclusion of "ghost mail" is making you lose money.

Did you tell them to do something?

The CTA ("call to action") They have a greater relevance than we think. Always try to include them in half your email and in the end, at least. Use direct and simple messages such as "Buy Now!," "Get Your Discount," "Get Your Report Free" depending on your sector.

You're not segmenting.

Not all potential customers are equal, nor have they access your post base in the same way. Don't direct your "type" emails to the whole list, divide it. according to the tastes you have previously indicated.

Define your goals!

You can't get anywhere if you don't know where you're going. What do we want with the mailing? We propose a number of possible goals:

• Sales. The par excellence of e-commerce. Take advantage to propose discounts with exclusive codes for users who subscribe to your newsletter for example.
• Authority. Talk about something you're an expert on, but an eye, solving specific problems of your recipients, not releasing a perorata on what you know.
• Traffic. You want to take them to you landing page, possibly to convert later or to take advantage of the revenue you have by advertising (increasingly, though very much present in the mass media).
• Engagement. Trust your most loyal buyers with tips, exclusive bonds, feedback after shopping, etc.

Undefined frequency

The study mentioned above defines the following frequency used by its interviewees (especially small businesses). And although this depends to a large extent on the sector of activity and the way the company operates, the frequency must be defined.

The problem of spam

Mass mail. Big list. Sent. Nervous. And SPAM. What do we do?

• Test your emails before sending them.

• Do not include aggressive words or that sound like spam (free, free, offer, etc.)

• Don't send big groups at first. It uses small groups to test mail and user behavior.

• Talk to your hosting provider in case you are penalized as spammer.

Some extra tips

• Automates phases. Save time and automate functions, there are many programs you can do it with (and we will talk about them in other posts).
• Customize. Very related to segmentation. There are applications that will allow you to include specific names that you collect in the capture of leads.
• Take care of your social networks. It is the part of digital marketing that best relates to email marketing.
• The cases. They must be attractive, but not vulgar. A good work of copywriting It's fundamental.

Your turn!

Put these tips into practice and tell us how you've been doing. And if you don't have enough time to do it or you want a professional agency to help you ask us for information without any commitment, we've been working on this kind of digital marketing proposal for many years.